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10K, 14K, 18K and 24K gold explained

Karat tells you how much pure gold is in the metal. More gold means a richer colour, a softer metal and a higher price.

Purity at a glance

KaratPure goldStampCharacter
24K99.9%999Deep yellow, very soft, rarely used for everyday jewelry
18K75%750Rich colour, fine jewelry standard, softer than 14K
14K58.3%585The everyday balance of colour, strength and price
10K41.7%417Hardest and most affordable, paler colour

Yellow, white and rose

The colour comes from the other metals mixed in. Copper warms gold into rose; silver and palladium or nickel turn it white. White gold is often plated with rhodium for a bright finish that needs renewing over time.

Which karat for which piece

  • Chains worn every day: 10K or 14K stand up best to wear and pulling.
  • Engagement rings and fine pieces: 14K or 18K.
  • Grillz: commonly 10K, 14K or 18K; higher karat is softer, so fit and wear matter.
  • Sensitive skin: ask for a nickel-free alloy, or choose yellow gold of 14K or more.

How to check a piece

Look for the stamp inside a ring or on a chain clasp (10K, 14K, 585, 750). Stamps can be faked, so buy from a jeweller who will tell you the karat in writing.